In a closely collaborative creative process with the client, held largely over Figjam, we determined the boxes these illustrations needed to tick: warmth, narrative and big blocks of brand colour. We identified the ideal illustrator for the job: Yo Hosoyamada, whose sense of colour, texture and charm, not to mention her background in architecture, was just the right approach for a client operating in the built environment. Together, we extracted ideas from the supplied texts and developed the visual elements for themes like Stanhope’s B Corp status.