services
How Covers can help
Every project is unique – these packages are designed as starting points to help scope and budget. Most clients choose a core package, then add or adapt elements for their place.
Every project is unique – these packages are designed as starting points to help scope and budget. Most clients choose a core package, then add or adapt elements for their place.
services
Project packages
Project packages
Mapping touchpoints
Get an outside perspective on your existing brand touchpoints: what works and where the room for improvement is.
What’s included
You share the brand materials most relevant to you, such as your website, signage, menus, packaging or collateral.
I review each touchpoint for clarity, consistency and effectiveness, highlighting strengths and opportunities.
You receive a concise report with clear, actionable next steps to help elevate your brand experience.
Typical timeline: 1 week
from £750
Looking to get started? Share a few details
Mapping touchpoints
Get an outside perspective on your existing brand touchpoints: what works and where the room for improvement is.
What’s included
You share the brand materials most relevant to you, such as your website, signage, menus, packaging or collateral.
I review each touchpoint for clarity, consistency and effectiveness, highlighting strengths and opportunities.
You receive a concise report with clear, actionable next steps to help elevate your brand experience.
Typical timeline: 1 week
from £750
Looking to get started? Share a few details
Mapping touchpoints
Get an outside perspective on your existing brand touchpoints: what works and where the room for improvement is.
What’s included
You share the brand materials most relevant to you, such as your website, signage, menus, packaging or collateral.
I review each touchpoint for clarity, consistency and effectiveness, highlighting strengths and opportunities.
You receive a concise report with clear, actionable next steps to help elevate your brand experience.
Typical timeline: 1 week
from £750
Looking to get started? Share a few details
Brand identity
A guest-ready identity system, ready for rollout.
What’s included
Creative routes and concept development
Primary logo, alternates and mark
Colour, type, layout system and usage rules
Art direction for photography
Core touchpoint styles (social, email header, proposals)
Brand guidelines PDF
Asset kit (SVG/PNG/Font recommendations)
Options to add
Naming or messaging framework
Social media copy bank
Lifestyle photography / videography
Launch campaign creative
Social content
Expanded guidelines (tone of voice, motion principles, signage)
Typical timeline: 6–10 weeks
from £10,000
Looking to get started? Share a few details
Brand identity
A guest-ready identity system, ready for rollout.
What’s included
Creative routes and concept development
Primary logo, alternates and mark
Colour, type, layout system and usage rules
Art direction for photography
Core touchpoint styles (social, email header, proposals)
Brand guidelines PDF
Asset kit (SVG/PNG/Font recommendations)
Options to add
Naming or messaging framework
Social media copy bank
Lifestyle photography / videography
Launch campaign creative
Social content
Expanded guidelines (tone of voice, motion principles, signage)
Typical timeline: 6–10 weeks
from £10,000
Looking to get started? Share a few details
Brand identity
A guest-ready identity system, ready for rollout.
What’s included
Creative routes and concept development
Primary logo, alternates and mark
Colour, type, layout system and usage rules
Art direction for photography
Core touchpoint styles (social, email header, proposals)
Brand guidelines PDF
Asset kit (SVG/PNG/Font recommendations)
Options to add
Naming or messaging framework
Social media copy bank
Lifestyle photography / videography
Launch campaign creative
Social content
Expanded guidelines (tone of voice, motion principles, signage)
Typical timeline: 6–10 weeks
from £10,000
Looking to get started? Share a few details
Touchpoint design
Menus, signage and details that make the stay memorable.
Example applications
Welcome book or guest pack
Signage and wayfinding
Stationery and packaging
Menus, brochures and lookbooks
Email templates / social templates
Typical timeline: 1–2 weeks per item
from £1,500
Looking to get started? Share a few details
Touchpoint design
Menus, signage and details that make the stay memorable.
Example applications
Welcome book or guest pack
Signage and wayfinding
Stationery and packaging
Menus, brochures and lookbooks
Email templates / social templates
Typical timeline: 1–2 weeks per item
from £1,500
Looking to get started? Share a few details
Touchpoint design
Menus, signage and details that make the stay memorable.
Example applications
Welcome book or guest pack
Signage and wayfinding
Stationery and packaging
Menus, brochures and lookbooks
Email templates / social templates
Typical timeline: 1–2 weeks per item
from £1,500
Looking to get started? Share a few details
Bookable website for holiday rentals
A seamless booking site for remarkable places to stay, make guests feel at home before they arrive.
What’s included
Site strategy and wireframes for key pages (Home, Accommodation, Booking, Local area, Contact)
Design and build in Framer
Booking integration (Covers partners with Inn Style for the booking system)
Mobile optimisation, performance & accessibility basics
Editor training video and 30-day post-launch support
Options to add
Identity: mini or extended
Copywriting throughout the site
Lifestyle photography / videography
Printed touchpoint design (such as a guest guide)
Typical timeline: 4–6 weeks
from £8,000
Looking to get started? Share a few details
Bookable website for holiday rentals
A seamless booking site for remarkable places to stay, make guests feel at home before they arrive.
What’s included
Site strategy and wireframes for key pages (Home, Accommodation, Booking, Local area, Contact)
Design and build in Framer
Booking integration (Covers partners with Inn Style for the booking system)
Mobile optimisation, performance & accessibility basics
Editor training video and 30-day post-launch support
Options to add
Identity: mini or extended
Copywriting throughout the site
Lifestyle photography / videography
Printed touchpoint design (such as a guest guide)
Typical timeline: 4–6 weeks
from £8,000
Looking to get started? Share a few details
Bookable website for holiday rentals
A seamless booking site for remarkable places to stay, make guests feel at home before they arrive.
What’s included
Site strategy and wireframes for key pages (Home, Accommodation, Booking, Local area, Contact)
Design and build in Framer
Booking integration (Covers partners with Inn Style for the booking system)
Mobile optimisation, performance & accessibility basics
Editor training video and 30-day post-launch support
Options to add
Identity: mini or extended
Copywriting throughout the site
Lifestyle photography / videography
Printed touchpoint design (such as a guest guide)
Typical timeline: 4–6 weeks
from £8,000
Looking to get started? Share a few details
Project packages include fixed-scope options with transparent pricing.
services
Bespoke projects, shaped around your place
Bespoke projects, shaped around your place
From naming and strategy to installations, we’ll build the right mix to meet your goals.
From naming and strategy to installations, we’ll build the right mix to meet your goals.
What I can help with
What I can help with
Place-led design across brand, digital and environment.
Place-led design across brand, digital and environment.
Brand strategy & naming
Workshops, positioning, messaging, tone of voice, name development and checks
Identity systems
Logo and marks, typography, colour, graphic language, guidelines
Digital
Website design/build, booking integrations, multi-property sites
Touchpoints
Menus, collateral, print systems, guest guide books, postcards, in-room items
Wayfinding & signage
Concept to artwork, fabrication management
Wayfinding & signage
Concept to artwork, fabrication management
Art direction & content
Photography briefing, shoot direction, asset curation
Publications & installations
Brochures, maps, exhibition graphics
If you’re not sure what you need yet, a discovery call can help clarify it.
“Adam’s patience and flexibility are super supportive, yet we hugely value the breadth to his thinking to strive for the very best for our business and our guest experience.”
“Adam’s patience and flexibility are super supportive, yet we hugely value the breadth to his thinking to strive for the very best for our business and our guest experience.”
“Adam’s patience and flexibility are super supportive, yet we hugely value the breadth to his thinking to strive for the very best for our business and our guest experience.”
Co-founder — Harlosh
Services
Bespoke examples
new opportunities
new opportunities
Research trip + Report design + Identity concepts
Research trip + Report design + Identity concepts
Holiday rental
Holiday rental
Naming + Identity + Art direction + Booking website
Naming + Identity + Art direction + Booking website
Brand launch
venue launch
Naming + Identity + Booking website + Collateral
Naming + Identity + Booking website + Collateral
Placemaking
Placemaking
Identity + Investor deck + Tech pack
Identity + Investor deck + Tech pack
The process
How it works
Enquire
Share goals, budget and timeline
Enquire
Share goals, budget and timeline
Scope
Confirm deliverables and dates
Scope
Confirm deliverables and dates
Craft
Design, reviews, refinements
Craft
Design, reviews, refinements
Launch
Assets, training and post-project check in.
Launch
Assets, training and post-project check in.
Payment schedule
50% to book
25% mid-project
25% at delivery
Detail of the process
What you get
Director-level design and direction throughout the project
Director-level design and direction throughout the project
Two structured rounds of refinements per deliverable
Two structured rounds of refinements per deliverable
Clarity of project milestones and communication via Slack or Email for day-to-day
Clarity of project milestones and communication via Slack or Email for day-to-day
Ready-to-use files and guidance to keep things consistent
Ready-to-use files and guidance to keep things consistent
FAQs
How soon can we start?
I typically book 4 weeks ahead. Please get in touch for current availability.
How soon can we start?
I typically book 4 weeks ahead. Please get in touch for current availability.
How soon can we start?
I typically book 4 weeks ahead. Please get in touch for current availability.
Do you work internationally?
Yes – most projects run smoothly remote and on-site as needed. Recently I've completed projects in Italy, Australia, Poland, Germany.
Do you work internationally?
Yes – most projects run smoothly remote and on-site as needed. Recently I've completed projects in Italy, Australia, Poland, Germany.
Do you work internationally?
Yes – most projects run smoothly remote and on-site as needed. Recently I've completed projects in Italy, Australia, Poland, Germany.
Do the packages limit what you do?
No – these are starting points. If your project needs sit outside them, we can discuss first and I’ll tailor a bespoke proposal and price.
Do the packages limit what you do?
No – these are starting points. If your project needs sit outside them, we can discuss first and I’ll tailor a bespoke proposal and price.
Do the packages limit what you do?
No – these are starting points. If your project needs sit outside them, we can discuss first and I’ll tailor a bespoke proposal and price.
Can we mix parts of different packages?
Absolutely. Many clients pair Identity + Website, then add Touchpoints over time.
Can we mix parts of different packages?
Absolutely. Many clients pair Identity + Website, then add Touchpoints over time.
Can we mix parts of different packages?
Absolutely. Many clients pair Identity + Website, then add Touchpoints over time.
Do you work with existing identities?
Yes. If your mark is staying, I can evolve the brand system and apply it across touchpoints.
Do you work with existing identities?
Yes. If your mark is staying, I can evolve the brand system and apply it across touchpoints.
Do you work with existing identities?
Yes. If your mark is staying, I can evolve the brand system and apply it across touchpoints.
What do you build websites on?
Typically Framer for speed and flexibility for the hospitality rental projects, but I’ll recommend what’s right for your business and booking setup.
What do you build websites on?
Typically Framer for speed and flexibility for the hospitality rental projects, but I’ll recommend what’s right for your business and booking setup.
What do you build websites on?
Typically Framer for speed and flexibility for the hospitality rental projects, but I’ll recommend what’s right for your business and booking setup.
Do you provide copywriting or photography?
I can provide or manage trusted partners and fold them into the project. I’ve built a great network of collaborators you can tap into.
Do you provide copywriting or photography?
I can provide or manage trusted partners and fold them into the project. I’ve built a great network of collaborators you can tap into.
Do you provide copywriting or photography?
I can provide or manage trusted partners and fold them into the project. I’ve built a great network of collaborators you can tap into.
What if I need more rounds of changes?
No problem – extra rounds are billed transparently at day rates, agreed in advance.
What if I need more rounds of changes?
No problem – extra rounds are billed transparently at day rates, agreed in advance.
What if I need more rounds of changes?
No problem – extra rounds are billed transparently at day rates, agreed in advance.
Will everything be clear from the start?
Yes. Before we begin, I’ll share a straightforward work agreement that sets out the services, deliverables and Covers’ terms. It means we both know exactly what to expect, so the project runs smoothly.
Will everything be clear from the start?
Yes. Before we begin, I’ll share a straightforward work agreement that sets out the services, deliverables and Covers’ terms. It means we both know exactly what to expect, so the project runs smoothly.
Will everything be clear from the start?
Yes. Before we begin, I’ll share a straightforward work agreement that sets out the services, deliverables and Covers’ terms. It means we both know exactly what to expect, so the project runs smoothly.
How do I get started?
It begins with a call to talk through your project and goals. I’ll then share a clear proposal outlining what I’ll deliver. Once you’re happy, we’ll lock in a date for the kick-off call and get things moving.
How do I get started?
It begins with a call to talk through your project and goals. I’ll then share a clear proposal outlining what I’ll deliver. Once you’re happy, we’ll lock in a date for the kick-off call and get things moving.
How do I get started?
It begins with a call to talk through your project and goals. I’ll then share a clear proposal outlining what I’ll deliver. Once you’re happy, we’ll lock in a date for the kick-off call and get things moving.
Ready to talk about your project?
I’ll propose a simple plan with timings, deliverables and costs.
Ready to talk about your project?
I’ll propose a simple plan with timings, deliverables and costs.
Ready to talk about your project?
I’ll propose a simple plan with timings, deliverables and costs.
Brand design for hospitality, travel and placemaking.
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Covers® is a registered trademark
Brand design for hospitality, travel and placemaking.
Join the Covers newsletter
Design, travel and inspiration. Direct to your inbox.
© Covers 2025
Privacy policy
Covers® is a registered trademark