Brand design for hospitality, travel and placemaking.
Helping hospitality and travel businesses turn remarkable places into brands and experiences their guests love.
Helping hospitality and travel businesses turn remarkable places into brands and experiences their guests love.
From the brand identity through to the smallest of touchpoints.
Edinburgh-based Creative Director with 10+ years of experience
Founder-led projects from the first call through to delivery
Project partners added when needed from a network of trusted suppliers
“Working with Adam was an absolute pleasure, and I would recommend him without hesitation to anyone looking to create a distinctive and authentic brand presence.”
“Working with Adam was an absolute pleasure, and I would recommend him without hesitation to anyone looking to create a distinctive and authentic brand presence.”
THOMAS BARCLAY
OWNER — Middleton castle
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Services
How Covers can help
Packages are starting points – most projects blend identity, websites and touchpoints in a way that’s unique to your place.
Packages are starting points – most projects blend identity, websites and touchpoints in a way that’s unique to your place.
Project packages include fixed-scope options with transparent pricing.

Hello, I’m Adam.
I’m a Creative Director based in Edinburgh, partnering with hospitality, travel and placemaking teams. I help a host of businesses solve their brand design challenges, turning clarity into commercially effective design.

Hello, I’m Adam.
I’m a Creative Director based in Edinburgh, partnering with hospitality, travel and placemaking teams. I help a host of businesses solve their brand design challenges, turning clarity into commercially effective design.

Travelling for projects
Travelling for projects

Market research trip to Italy
Market research trip to Italy

Utilising hemp for signage materials
Utilising hemp for signage materials

Uncovering great spots in Poland
Uncovering great spots in Poland
CLIENT Testimonials
“Working with Adam was an absolute pleasure, and I would recommend him without hesitation to anyone looking to create a distinctive and authentic brand presence.”
THOMAS BARCLAY
OWNER — MIDDLETON CASTLE
“Working with Adam is an absolute dream. To be able to pass projects to him and know he’ll rock them from start to finish whilst knocking expectations out of the park makes collaborating with Adam a joy.”
GEORGE BLOWER
Director of Lifestyle, Brand ManagemenT — Hilton
“Adam created something for us that is not only elegant (deceptively so) but also genuinely thought provoking.”
CHARLIE GLADSTONE
Founder & Director — Hawarden Estate Experience
“Adam’s patience and flexibility are super supportive, yet we hugely value the breadth to his thinking to strive for the very best for our business and our guest experience. Thank you, Adam.”
JASON BOLD
Co-founder — Harlosh
“Adam guides you through the whole process in a clear and calm way which makes working with him a breeze!”
ALISON SUMMERS
Marketing and Communications Manager — Stanhope PLC
“Working with Adam was an absolute pleasure, and I would recommend him without hesitation to anyone looking to create a distinctive and authentic brand presence.”
THOMAS BARCLAY
OWNER — MIDDLETON CASTLE
“Working with Adam is an absolute dream. To be able to pass projects to him and know he’ll rock them from start to finish whilst knocking expectations out of the park makes collaborating with Adam a joy.”
GEORGE BLOWER
Director of Lifestyle, Brand ManagemenT — Hilton
“Adam created something for us that is not only elegant (deceptively so) but also genuinely thought provoking.”
CHARLIE GLADSTONE
Founder & Director — Hawarden Estate Experience
“Adam’s patience and flexibility are super supportive, yet we hugely value the breadth to his thinking to strive for the very best for our business and our guest experience. Thank you, Adam.”
JASON BOLD
Co-founder — Harlosh
“Adam guides you through the whole process in a clear and calm way which makes working with him a breeze!”
ALISON SUMMERS
Marketing and Communications Manager — Stanhope PLC
“Working with Adam was an absolute pleasure, and I would recommend him without hesitation to anyone looking to create a distinctive and authentic brand presence.”
THOMAS BARCLAY
OWNER — MIDDLETON CASTLE
“Working with Adam is an absolute dream. To be able to pass projects to him and know he’ll rock them from start to finish whilst knocking expectations out of the park makes collaborating with Adam a joy.”
GEORGE BLOWER
Director of Lifestyle, Brand ManagemenT — Hilton
“Adam created something for us that is not only elegant (deceptively so) but also genuinely thought provoking.”
CHARLIE GLADSTONE
Founder & Director — Hawarden Estate Experience
“Adam’s patience and flexibility are super supportive, yet we hugely value the breadth to his thinking to strive for the very best for our business and our guest experience. Thank you, Adam.”
JASON BOLD
Co-founder — Harlosh
“Adam guides you through the whole process in a clear and calm way which makes working with him a breeze!”
ALISON SUMMERS
Marketing and Communications Manager — Stanhope PLC
“Working with Adam was an absolute pleasure, and I would recommend him without hesitation to anyone looking to create a distinctive and authentic brand presence.”
THOMAS BARCLAY
OWNER — MIDDLETON CASTLE
“Working with Adam is an absolute dream. To be able to pass projects to him and know he’ll rock them from start to finish whilst knocking expectations out of the park makes collaborating with Adam a joy.”
GEORGE BLOWER
Director of Lifestyle, Brand ManagemenT — Hilton
“Adam created something for us that is not only elegant (deceptively so) but also genuinely thought provoking.”
CHARLIE GLADSTONE
Founder & Director — Hawarden Estate Experience
“Adam’s patience and flexibility are super supportive, yet we hugely value the breadth to his thinking to strive for the very best for our business and our guest experience. Thank you, Adam.”
JASON BOLD
Co-founder — Harlosh
“Adam guides you through the whole process in a clear and calm way which makes working with him a breeze!”
ALISON SUMMERS
Marketing and Communications Manager — Stanhope PLC
“Working with Adam was an absolute pleasure, and I would recommend him without hesitation to anyone looking to create a distinctive and authentic brand presence.”
THOMAS BARCLAY
OWNER — MIDDLETON CASTLE
“Working with Adam is an absolute dream. To be able to pass projects to him and know he’ll rock them from start to finish whilst knocking expectations out of the park makes collaborating with Adam a joy.”
GEORGE BLOWER
Director of Lifestyle, Brand ManagemenT — Hilton
“Adam created something for us that is not only elegant (deceptively so) but also genuinely thought provoking.”
CHARLIE GLADSTONE
Founder & Director — Hawarden Estate Experience
“Adam’s patience and flexibility are super supportive, yet we hugely value the breadth to his thinking to strive for the very best for our business and our guest experience. Thank you, Adam.”
JASON BOLD
Co-founder — Harlosh
“Adam guides you through the whole process in a clear and calm way which makes working with him a breeze!”
ALISON SUMMERS
Marketing and Communications Manager — Stanhope PLC
“Working with Adam was an absolute pleasure, and I would recommend him without hesitation to anyone looking to create a distinctive and authentic brand presence.”
THOMAS BARCLAY
OWNER — MIDDLETON CASTLE
“Working with Adam is an absolute dream. To be able to pass projects to him and know he’ll rock them from start to finish whilst knocking expectations out of the park makes collaborating with Adam a joy.”
GEORGE BLOWER
Director of Lifestyle, Brand ManagemenT — Hilton
“Adam created something for us that is not only elegant (deceptively so) but also genuinely thought provoking.”
CHARLIE GLADSTONE
Founder & Director — Hawarden Estate Experience
“Adam’s patience and flexibility are super supportive, yet we hugely value the breadth to his thinking to strive for the very best for our business and our guest experience. Thank you, Adam.”
JASON BOLD
Co-founder — Harlosh
“Adam guides you through the whole process in a clear and calm way which makes working with him a breeze!”
ALISON SUMMERS
Marketing and Communications Manager — Stanhope PLC
“Working with Adam was an absolute pleasure, and I would recommend him without hesitation to anyone looking to create a distinctive and authentic brand presence.”
THOMAS BARCLAY
OWNER — MIDDLETON CASTLE
“Working with Adam is an absolute dream. To be able to pass projects to him and know he’ll rock them from start to finish whilst knocking expectations out of the park makes collaborating with Adam a joy.”
GEORGE BLOWER
Director of Lifestyle, Brand ManagemenT — Hilton
“Adam created something for us that is not only elegant (deceptively so) but also genuinely thought provoking.”
CHARLIE GLADSTONE
Founder & Director — Hawarden Estate Experience
“Adam’s patience and flexibility are super supportive, yet we hugely value the breadth to his thinking to strive for the very best for our business and our guest experience. Thank you, Adam.”
JASON BOLD
Co-founder — Harlosh
“Adam guides you through the whole process in a clear and calm way which makes working with him a breeze!”
ALISON SUMMERS
Marketing and Communications Manager — Stanhope PLC
“Working with Adam was an absolute pleasure, and I would recommend him without hesitation to anyone looking to create a distinctive and authentic brand presence.”
THOMAS BARCLAY
OWNER — MIDDLETON CASTLE
“Working with Adam is an absolute dream. To be able to pass projects to him and know he’ll rock them from start to finish whilst knocking expectations out of the park makes collaborating with Adam a joy.”
GEORGE BLOWER
Director of Lifestyle, Brand ManagemenT — Hilton
“Adam created something for us that is not only elegant (deceptively so) but also genuinely thought provoking.”
CHARLIE GLADSTONE
Founder & Director — Hawarden Estate Experience
“Adam’s patience and flexibility are super supportive, yet we hugely value the breadth to his thinking to strive for the very best for our business and our guest experience. Thank you, Adam.”
JASON BOLD
Co-founder — Harlosh
“Adam guides you through the whole process in a clear and calm way which makes working with him a breeze!”
ALISON SUMMERS
Marketing and Communications Manager — Stanhope PLC
Ready to talk about your project?
Covers can help from the brand identity through to the smallest of touchpoints.
Ready to talk about your project?
Covers can help from the brand identity through to the smallest of touchpoints.
Ready to talk about your project?
Covers can help from the brand identity through to the smallest of touchpoints.
Brand design for hospitality, travel and placemaking.
Join the Covers newsletter
Design, travel and inspiration. Direct to your inbox.
Privacy policy
Covers® is a registered trademark
Brand design for hospitality, travel and placemaking.
Join the Covers newsletter
Design, travel and inspiration. Direct to your inbox.
Privacy policy
Covers® is a registered trademark
Brand design for hospitality, travel and placemaking.
Join the Covers newsletter
Design, travel and inspiration. Direct to your inbox.
Privacy policy
Covers® is a registered trademark
