Brand design for hospitality, travel and placemaking.

Helping hospitality and travel businesses turn remarkable places into brands and experiences their guests love.

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Explore the work

Edinburgh-based Creative Director with 10+ years of experience

Founder-led projects from the first call through to delivery

Project partners added when needed alongside a network of trusted suppliers

“Working with Adam is an absolute dream.”

Senior Strategy & Creative Lead — Hilton

coming soon

A contemporary identity for the historic Middleton Castle in Norfolk

Reimagining 575 years of history, character and hospitality

Front of printed literature, showing blind embossing

Photographs of best plates from StiR market studies

hospitality

Research & strategy

Diving deep beneath the surface to discover F&B insights

4 weeks from briefing to report delivery (including time spent in the market)

coming soon

Telling the story of purpose and vision for one of Scotland’s most iconic hotels.

An engagement piece for 1,600 employees in the business

From the identity through to the smallest of touchpoints.

Explore the work

Services

How Covers can help

Packages are starting points – most projects blend identity, websites and touchpoints in a way that’s unique to your place.

Mapping touchpoints

Get an outside perspective on your brand touchpoints: what works and where the room for improvement is.

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Brand identity package

An identity system complete with logo, mark, typography, colour palette and art direction. Delivered in a set of guidelines.

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Touchpoint design

From websites and decks to signage and print, I help clients on a host of projects.

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Project packages include fixed-scope options with transparent pricing.

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Discover

Workshops, site visits and a concise strategy sprint

Design

Identity systems, art direction and key applications

Delivery

Guidelines, supplier liaison and launch support

Founder-led from our first call to final delivery.

Plugging in trusted partners when briefs grow.

Hello, I’m Adam.

I’m a Creative Director based in Edinburgh, partnering with hospitality, travel and placemaking teams. I help a host of businesses solve their brand design challenges, turning clarity into commercially effective design.

You get an experienced designer throughout projects: I scale Covers with a trusted network for copywriting, photography and production when briefs grow. Recent work includes a client with 1,600 employees and multi-site campaign roll-outs.

Hello, I’m Adam.

Travelling for projects

Market trip to Italy

Utilising hemp for signage materials

Uncovering great spots in Poland

A best plate from the market study in Lake Garda

F&B research trip in Italy

Selecting brand identity colours

Explore the work

“Working with Adam is an absolute dream. To be able to pass projects to him and know he’ll rock them from start to finish whilst knocking expectations out of the park makes collaborating with Adam a joy.”
Senior Strategy & Creative Lead
Hilton / STIR Creative
“Adam created something for us that is not only elegant (deceptively so) but also genuinely thought provoking.”
Founder & Director
Hawarden Estate Experience
“Adam’s patience and flexibility are super supportive, yet we hugely value the breadth to his thinking to strive for the very best for our business and our guest experience. Thank you, Adam.”
Co-founder
Harlosh
“Adam guides you through the whole process in a clear and calm way which makes working with him a breeze!”
Marketing and Communications Manager
Stanhope PLC
“Working with Adam is an absolute dream. To be able to pass projects to him and know he’ll rock them from start to finish whilst knocking expectations out of the park makes collaborating with Adam a joy.”
Senior Strategy & Creative Lead
Hilton / STIR Creative
“Adam created something for us that is not only elegant (deceptively so) but also genuinely thought provoking.”
Founder & Director
Hawarden Estate Experience
“Adam’s patience and flexibility are super supportive, yet we hugely value the breadth to his thinking to strive for the very best for our business and our guest experience. Thank you, Adam.”
Co-founder
Harlosh
“Adam guides you through the whole process in a clear and calm way which makes working with him a breeze!”
Marketing and Communications Manager
Stanhope PLC
“Working with Adam is an absolute dream. To be able to pass projects to him and know he’ll rock them from start to finish whilst knocking expectations out of the park makes collaborating with Adam a joy.”
Senior Strategy & Creative Lead
Hilton / STIR Creative
“Adam created something for us that is not only elegant (deceptively so) but also genuinely thought provoking.”
Founder & Director
Hawarden Estate Experience
“Adam’s patience and flexibility are super supportive, yet we hugely value the breadth to his thinking to strive for the very best for our business and our guest experience. Thank you, Adam.”
Co-founder
Harlosh
“Adam guides you through the whole process in a clear and calm way which makes working with him a breeze!”
Marketing and Communications Manager
Stanhope PLC
“Working with Adam is an absolute dream. To be able to pass projects to him and know he’ll rock them from start to finish whilst knocking expectations out of the park makes collaborating with Adam a joy.”
Senior Strategy & Creative Lead
Hilton / STIR Creative
“Adam created something for us that is not only elegant (deceptively so) but also genuinely thought provoking.”
Founder & Director
Hawarden Estate Experience
“Adam’s patience and flexibility are super supportive, yet we hugely value the breadth to his thinking to strive for the very best for our business and our guest experience. Thank you, Adam.”
Co-founder
Harlosh
“Adam guides you through the whole process in a clear and calm way which makes working with him a breeze!”
Marketing and Communications Manager
Stanhope PLC

“Working with Adam is an absolute dream. To be able to pass projects to him and know he’ll rock them from start to finish whilst knocking expectations out of the park makes collaborating with Adam a joy.”
Senior Strategy & Creative Lead
Hilton / STIR Creative
“Adam created something for us that is not only elegant (deceptively so) but also genuinely thought provoking.”
Founder & Director
Hawarden Estate Experience
“Adam’s patience and flexibility are super supportive, yet we hugely value the breadth to his thinking to strive for the very best for our business and our guest experience. Thank you, Adam.”
Co-founder
Harlosh
“Adam guides you through the whole process in a clear and calm way which makes working with him a breeze!”
Marketing and Communications Manager
Stanhope PLC
“Working with Adam is an absolute dream. To be able to pass projects to him and know he’ll rock them from start to finish whilst knocking expectations out of the park makes collaborating with Adam a joy.”
Senior Strategy & Creative Lead
Hilton / STIR Creative
“Adam created something for us that is not only elegant (deceptively so) but also genuinely thought provoking.”
Founder & Director
Hawarden Estate Experience
“Adam’s patience and flexibility are super supportive, yet we hugely value the breadth to his thinking to strive for the very best for our business and our guest experience. Thank you, Adam.”
Co-founder
Harlosh
“Adam guides you through the whole process in a clear and calm way which makes working with him a breeze!”
Marketing and Communications Manager
Stanhope PLC
“Working with Adam is an absolute dream. To be able to pass projects to him and know he’ll rock them from start to finish whilst knocking expectations out of the park makes collaborating with Adam a joy.”
Senior Strategy & Creative Lead
Hilton / STIR Creative
“Adam created something for us that is not only elegant (deceptively so) but also genuinely thought provoking.”
Founder & Director
Hawarden Estate Experience
“Adam’s patience and flexibility are super supportive, yet we hugely value the breadth to his thinking to strive for the very best for our business and our guest experience. Thank you, Adam.”
Co-founder
Harlosh
“Adam guides you through the whole process in a clear and calm way which makes working with him a breeze!”
Marketing and Communications Manager
Stanhope PLC
“Working with Adam is an absolute dream. To be able to pass projects to him and know he’ll rock them from start to finish whilst knocking expectations out of the park makes collaborating with Adam a joy.”
Senior Strategy & Creative Lead
Hilton / STIR Creative
“Adam created something for us that is not only elegant (deceptively so) but also genuinely thought provoking.”
Founder & Director
Hawarden Estate Experience
“Adam’s patience and flexibility are super supportive, yet we hugely value the breadth to his thinking to strive for the very best for our business and our guest experience. Thank you, Adam.”
Co-founder
Harlosh
“Adam guides you through the whole process in a clear and calm way which makes working with him a breeze!”
Marketing and Communications Manager
Stanhope PLC

Ready to talk about your project?

Covers can help from the brand identity through to the smallest of touchpoints.

Start a project

Book a call

Ready to talk about your project?

Covers can help from the brand identity through to the smallest of touchpoints.

Start a project

Book a call

Ready to talk about your project?

Covers can help from the brand identity through to the smallest of touchpoints.

Start a project

Book a call

Brand design for hospitality, travel and placemaking.

Get in touch

hello@covers-studio.com

Connect on LinkedIn

Home

Work

Services

About

Journal

Contact

Instagram

Join the Covers newsletter

Design, travel and inspiration. Direct to your inbox.

Covers® is a registered trademark

Brand design for hospitality, travel and placemaking.

Get in touch

hello@covers-studio.com

Connect on LinkedIn

Based in Edinburgh, working worldwide

Home

Work

Services

About

Journal

Contact

Instagram

Join the Covers newsletter

Design, travel and inspiration. Direct to your inbox.

Covers® is a registered trademark

Brand design for hospitality, travel and placemaking.

Get in touch

hello@covers-studio.com

Connect on LinkedIn

Based in Edinburgh, working worldwide

Home

Work

Services

About

Journal

Contact

Instagram

Join the Covers newsletter

Design, travel and inspiration. Direct to your inbox.

Covers® is a registered trademark

Start a project

Brand design for hospitality, travel and placemaking.

“Working with Adam is an absolute dream.”

A contemporary identity for the historic Middleton Castle in Norfolk

Diving deep beneath the surface to discover F&B insights

Telling the story of purpose and vision for one of Scotland’s most iconic hotels.

From the identity through to the smallest of touchpoints.

How Covers can help

Mapping touchpoints

Brand identity package

Touchpoint design

Project packages include fixed-scope options with transparent pricing.

Discover

Design

Delivery

Founder-led from our first call to final delivery.

Plugging in trusted partners when briefs grow.

Hello, I’m Adam.

Hello, I’m Adam.

“Working with Adam is an absolute dream. To be able to pass projects to him and know he’ll rock them from start to finish whilst knocking expectations out of the park makes collaborating with Adam a joy.”

“Adam created something for us that is not only elegant (deceptively so) but also genuinely thought provoking.”

“Adam’s patience and flexibility are super supportive, yet we hugely value the breadth to his thinking to strive for the very best for our business and our guest experience. Thank you, Adam.”

“Adam guides you through the whole process in a clear and calm way which makes working with him a breeze!”

“Working with Adam is an absolute dream. To be able to pass projects to him and know he’ll rock them from start to finish whilst knocking expectations out of the park makes collaborating with Adam a joy.”

“Adam created something for us that is not only elegant (deceptively so) but also genuinely thought provoking.”

“Adam’s patience and flexibility are super supportive, yet we hugely value the breadth to his thinking to strive for the very best for our business and our guest experience. Thank you, Adam.”

“Adam guides you through the whole process in a clear and calm way which makes working with him a breeze!”

“Working with Adam is an absolute dream. To be able to pass projects to him and know he’ll rock them from start to finish whilst knocking expectations out of the park makes collaborating with Adam a joy.”

“Adam created something for us that is not only elegant (deceptively so) but also genuinely thought provoking.”

“Adam’s patience and flexibility are super supportive, yet we hugely value the breadth to his thinking to strive for the very best for our business and our guest experience. Thank you, Adam.”

“Adam guides you through the whole process in a clear and calm way which makes working with him a breeze!”

“Working with Adam is an absolute dream. To be able to pass projects to him and know he’ll rock them from start to finish whilst knocking expectations out of the park makes collaborating with Adam a joy.”

“Adam created something for us that is not only elegant (deceptively so) but also genuinely thought provoking.”

“Adam’s patience and flexibility are super supportive, yet we hugely value the breadth to his thinking to strive for the very best for our business and our guest experience. Thank you, Adam.”

“Adam guides you through the whole process in a clear and calm way which makes working with him a breeze!”

“Working with Adam is an absolute dream. To be able to pass projects to him and know he’ll rock them from start to finish whilst knocking expectations out of the park makes collaborating with Adam a joy.”

“Adam created something for us that is not only elegant (deceptively so) but also genuinely thought provoking.”

“Adam’s patience and flexibility are super supportive, yet we hugely value the breadth to his thinking to strive for the very best for our business and our guest experience. Thank you, Adam.”

“Adam guides you through the whole process in a clear and calm way which makes working with him a breeze!”

“Working with Adam is an absolute dream. To be able to pass projects to him and know he’ll rock them from start to finish whilst knocking expectations out of the park makes collaborating with Adam a joy.”

“Adam created something for us that is not only elegant (deceptively so) but also genuinely thought provoking.”

“Adam’s patience and flexibility are super supportive, yet we hugely value the breadth to his thinking to strive for the very best for our business and our guest experience. Thank you, Adam.”

“Adam guides you through the whole process in a clear and calm way which makes working with him a breeze!”

“Working with Adam is an absolute dream. To be able to pass projects to him and know he’ll rock them from start to finish whilst knocking expectations out of the park makes collaborating with Adam a joy.”

“Adam created something for us that is not only elegant (deceptively so) but also genuinely thought provoking.”

“Adam’s patience and flexibility are super supportive, yet we hugely value the breadth to his thinking to strive for the very best for our business and our guest experience. Thank you, Adam.”

“Adam guides you through the whole process in a clear and calm way which makes working with him a breeze!”

“Working with Adam is an absolute dream. To be able to pass projects to him and know he’ll rock them from start to finish whilst knocking expectations out of the park makes collaborating with Adam a joy.”

“Adam created something for us that is not only elegant (deceptively so) but also genuinely thought provoking.”

“Adam’s patience and flexibility are super supportive, yet we hugely value the breadth to his thinking to strive for the very best for our business and our guest experience. Thank you, Adam.”

“Adam guides you through the whole process in a clear and calm way which makes working with him a breeze!”

Ready to talk about your project?

Ready to talk about your project?

Ready to talk about your project?

Brand design for hospitality, travel and placemaking.

Join the Covers newsletter

Brand design for hospitality, travel and placemaking.

Join the Covers newsletter

Brand design for hospitality, travel and placemaking.

Join the Covers newsletter