Brand design for hospitality, travel and placemaking.

Helping remarkable hospitality businesses take their next step through identity, digital and the guest experience.

People.

Covers is the independent studio of designer Adam Duckett.

The person in the meeting is the person doing the work: from understanding the challenge through to the design and delivery.

When a brief needs more hands or specialist skills, I build a team around it or plug into yours.

10+ years experience

Illustration of a cabin at night

Specialist collaborators when needed

Illustration of a kitchen garden at night

Founder-led throughout

Illustration of a cyclist at night

From the identity to the smallest touchpoint.

A brand needs enough ingredients to have character, but not so many that it loses coherence.

Covers builds systems with consistency and variety — loud when they need to be, quiet when they don’t.

A brand needs enough ingredients to have character, but not so many that it loses coherence.

Covers builds systems with consistency and variety – loud when they need to be, quiet when they don’t.

Foiled stack of business cards for Middleton Castle

Identity

Strategy, visual identity, art direction and guidelines.
Website for Harlosh

Digital

Brand-led websites and digital experiences.
Printed touchpoint with blind embossing for a luxury hotel

Touchpoints

Print, signage, collateral, publications and the details guests encounter.

Projects are shaped around what the place needs.

Working with.

Hilton
Stir Creative Collective
Gleneagles
Middleton Castle
Stanhope PLC
Hotel Creative
DNCO
Harlosh
Hawarden Estate Experience
Ravenscroft Vineyard
We Made That

Harlosh
Gleneagles
Middleton Castle
Stir Creative Collective
Hilton
Stanhope PLC
Hotel Creative
DNCO
Harlosh
Hawarden Estate Experience
Ravenscroft Vineyard
We Made That

But wait.

Dont just take our word for it!

Dont just take our word for it!

“Working with Adam was an absolute pleasure, and I would recommend him without hesitation to anyone looking to create a distinctive and authentic brand presence.”

“Entrusting someone with the story of a family castle is no small matter for us, which is why we were so delighted to work with Adam. We have received wonderful feedback since the launch, and we could not be happier with the result.

Working with Adam was an absolute pleasure, and I would recommend him without hesitation to anyone looking to create a distinctive and authentic brand presence.”

Thomas Barclay
Owner, Middleton Castle

Have a remarkable place to talk about?

lllustration of a cabin

Covers is based in Edinburgh and working worldwide. Get in touch to discuss a project or to learn more about our work for hospitality, tourism and place brands.

Social
SEASONAL studio notes, work and ideas

Copyright © 2026 | Covers® is a registered trademark

Covers logo

Covers is based in Edinburgh and working worldwide. Get in touch to discuss a project or to learn more about our work for hospitality, tourism and place brands.

Social
SEASONAL studio notes, work and ideas

Copyright © 2026 | Covers® is a registered trademark

Covers logo

Covers is based in Edinburgh and working worldwide. Get in touch to discuss a project or to learn more about our work for hospitality, tourism and place brands.

Social
SEASONAL studio notes, work and ideas

Copyright © 2026 | Covers® is a registered trademark

Covers logo